About Us


It began with a vision:
a vision of what youth sport in America could be. That vision inspired TrueSport - a grassroots movement growing in communities across America. 

We support athletes, parents, and coaches by partnering with organizations throughout the country to promote a positive youth sport experience. An experience that gives young athletes the tools to be leaders both on and off the field. 

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TrueSport is founded on three cornerstones that are accessible, actionable, and intensely meaningful: 

Sportsmanship

Winning the right way - with respect and gratitude for teammates, coaches, parents, and competitors. 

Character Building & Life Skills 

Using the sport experience to develop positive whole-life attitudes and behaviors: perseverance, courage, honesty, and more. 

Clean & Healthy Performance 

Wellness-centric lifestyles that fuel athletic and personal success - in sport and in everyday life.

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We're powered by the experience and values of USADA - the U.S. Anti-Doping Agency. A trusted guardian, dedicated to preserving the integrity of competition at every level. 

There are plenty of sports programs with a singular focus on winning. And just to be clear, we think winning is hugely important. But we define winning a little more broadly - to include not only success on the field, but also success in the greater fields of our lives. Family. Career. Community. 

Questions? Please contact us at TrueSport@TrueSport.org