About Us

It began with a vision:
a vision of what youth sport in America could be. That vision inspired TrueSport - a grassroots movement growing in communities across America. 

We support athletes, parents, and coaches by partnering with organizations throughout the country to promote a positive youth sport experience. An experience that gives young athletes the tools to be leaders both on and off the field. 


TrueSport is founded on three cornerstones that are accessible, actionable, and intensely meaningful: 


Winning the right way - with respect and gratitude for teammates, coaches, parents, and competitors. 

Character Building & Life Skills 

Using the sport experience to develop positive whole-life attitudes and behaviors: perseverance, courage, honesty, and more. 

Clean & Healthy Performance 

Wellness-centric lifestyles that fuel athletic and personal success - in sport and in everyday life.


We're powered by the experience and values of USADA - the U.S. Anti-Doping Agency. A trusted guardian, dedicated to preserving the integrity of competition at every level. 

There are plenty of sports programs with a singular focus on winning. And just to be clear, we think winning is hugely important. But we define winning a little more broadly - to include not only success on the field, but also success in the greater fields of our lives. Family. Career. Community. 

Questions? Please contact us at TrueSport@TrueSport.org